Gurugram (Haryana) [India], August 17 (ANI/NewsVoir): Pets have been amongst our saviours during the lockdowns and long days at home. Pet parents are getting more and more eager to know about how to keep their pets healthy and are looking to provide them with the best nutrition. The heightened awareness has led to better choices, specifically regarding nutrition. This coupled with the Supercoat India-first campaign, scaling up the distribution, and robust pan-India sampling has helped Purina India Pvt. Ltd. clock a strong performance in H1 of the calendar year 2021.
Purina Supercoat bags Product of the Year Award
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Purina Supercoat bags Product of the Year Award
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Covid Lockdown: Pet Food Sales Sour 20 Per Cent As Pet Adoption Increases In 2020
Popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year.
PTI 17 January 2021
Pet Sales Rose During Covid Lockdown PTI 2021-01-17T12:05:18+05:30 Covid Lockdown: Pet Food Sales Sour 20 Per Cent As Pet Adoption Increases In 2020 outlookindia.com 2021-01-17T12:10:16+05:30
The pet food sales grew 20 per cent in 2020 during the coronavirus-induced lockdown and now manufactures are looking to continue the momentum going ahead.
Manufactures like Mars Petcare, which owns popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year.
Pet food sales soar 20 per cent in 2020 due to increse in pet adoption during lockdown
PTI
New Delhi |
Updated on
January 17, 2021
× The rise in pet adoption during the coronavirus-induced lockdown, pet food sales grew 20 per cent in 2020, with manufactures now looking to continue the momentum going ahead. Manufactures like Mars Petcare, which owns popular brands Pedigree, Whiskas, IAMS, and Temptations, and Purina, owned by Swiss FMCG major Nestle, witnessed high double-digit growth last year. The growth came not only from traditional channels like pet food stores but also from e-commerce platforms. Encouraged by the surge in pet adoption, manufacturers are expanding their product portfolio in India and launching new TV commercials, digital campaigns and online-exclusive products.