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20 years of tech with Jeff: From green iMacs and DVDs to the iPhone era Jefferson Graham, USA TODAY Replay Video UP NEXT When I started covering technology at USA TODAY two decades ago, I didn t own a cellphone, nor did my company deem it in its interests to buy me one. My tenure predates text messages, soundbars, talking speakers, QR codes, video chat, Uber, DoorDash, Zoom calls, YouTube, Wi-Fi, affordable flat-screen TVs … you get the idea. So many changes in such a short period of time! This is my last column for USA TODAY as your Talking Tech columnist. Let’s say goodbye by celebrating how far we’ve come through the years. ....
It was in 2000 that Yahoo handed over its search keys to a scrappy startup that said it had a method for more effective online searches. From there, we got Google stepping out onto its own in 2003 by sending people to its website and popularizing the phrase “Google it.” We got Google Maps (remember life without it?), Gmail (free email without being tied to our internet provider), Google Translate, Google Photos and so many other features that I don’t think we could live without today. That’s the good side. There’s also Google tracking our every move to put personalized ads in front of us everywhere we go and saying goodbye to our privacy. Google will claim that much of the privacy invasion is “opt-in” and that we agreed to it when we signed up for services. But who remembers doing that? ....