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Publicis Groupe Announces Regional Leadership Appointments for Central & Eastern Europe lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Nestlé calls for media review in Singapore and Malaysia marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Woolley Marketing: Best of breed or one throat to choke? Woolley Marketing: Best of breed or one throat to choke? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley examines the benefits and pitfalls of one versus many. May 20, 2021 9:45 by DARREN WOOLLEY There was a time when a marketer appointed an agency. The agency. The Agency of Record (AoR). That was all that was needed. Then media agencies split off from their creative colleagues in pursuit of fame and fortune. Technology brought the rise of the interactive and then the digital specialist. Then social media specialists joined and so on and so forth, until marketers found themselves managing a veritable alphabet soup of agencies and specialists. ....
CEO Tony Savarimuthu is leaving. KUALA LUMPUR: Dentsu Malaysia (formerly Dentsu Aegis Network) is bidding an emotional farewell to three veteran partners of Merdeka LHS, the creative agency it acquired in 2016. They are its CEO Tony Savarimuthu, and chief creative officers Huang Ean Hwa and Szu H. Lee. Former CEO of dentsu Malaysia Nicky Lim and new CEO Tan Kien Eng are both grateful for everything these three have done in building, growing, and subsequently completing the earnout duration of Merdeka LHS and wish them the best of luck in their future endeavours. “As these three ride into the sunset, their everlasting legacy has been imprinted into dentsu’s DNA and it is my honour to have served with them, ” said Lim.(pic below) ....