Connections Summit
Parks Associates will host the 15
th annual CONNECTIONS™ Summit: Smart Home Growth Strategies virtually on January 14, in cooperation with CES® 2021, featuring executives from AmTrust, Cox, F-Secure, Firedome, ioXt Alliance, Minim, Plume, and PointCentral. Nearly one-third of US broadband households have children at home, and our research shows these are the leaders in adopting new connected technologies, a trend sharpened by COVID-19, said Elizabeth Parks, President, Parks Associates. Forty-three percent of US broadband households with children purchased an electronics device during the COVID-19 crisis, a rate double that of households without children. These consumers are more likely to have security concerns related to personal data and privacy, so they are the prime target market for new service offerings that can bundle privacy protections with a variety of advanced services.
Parks Associates: Average Number of Networked Cameras Among Device Owners Increases to 3.4 from 1.9 in 2018 Miércoles, 06 Enero 2021 23:15
ADT, Alarm.com, Yonomi, Nice, Notion, Brinks Home Security, and SimpliSafe to share insights on smart home and home security at CONNECTIONS™ Summit at CES
DALLAS, Jan. 6, 2021 /PRNewswire/
Parks Associates new
Smart Product Market Assessment research finds US broadband households with networked cameras now own on average 3.4 of these devices, a rapid increase from less than two devices in early 2018. Additionally, over one-third of those who bought a smart video doorbell in the past 12 months are first-time buyers. The firm will host the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies virtually on January 14, in cooperation with CES® 2021, featuring executives from ADT, Alarm.com, Brinks Home Security, Nice, Notion, SimpliSafe, and Yonomi.
Mark Owen Burson, VP Marketing & Product Management, Nice North America
Andy Droney, Sr. Director ADT Health & Innovation Programs, ADT
Brian Ewing, VP, Sales, Notion, a Comcast Company
Anne Ferguson, VP, Marketing, Alarm.com
Kristen Hanich, Senior Analyst, Parks Associates
Nicole Hayward, CMO, Minim
Sarah Jones, VP, Commercial Product, Best Buy Health
Min Kang, Chief Product and Strategy Officer, Brinks Home Security
Jennifer Kent, Vice President, Research, Parks Associates
Aleem Lakhani, EVP, Specialty Risk USA, Amtrust North America
Brett Lasher, Executive Director, New Growth & Development, Cox
Josh Locke, VP, Essence USA
Tajinder Manku, Co-Founder and CEO, Cognitive Systems Corp.
Sean Miller, President, PointCentral
Connections Households with smart home devices continue to purchase additional devices, driving growth as they embrace DIY options and seek to protect multiple access points and locations in their home, said Elizabeth Parks, President, Parks Associates. Companies can maximize their approach in this market by attracting new buyers while also developing and marketing features and use cases that address multidevice ownership.
CONNECTIONS™ Summit, sponsored by Alarm.com, AmTrust Financial Services, and Airties, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security. Parks Associates analysts and industry executives will explore the impact as work, school, and entertainment use cases increase demand on smart home functionality and capabilities. Speakers will also discuss new consumer behaviors in DIY and new opportunities emerging as households adopt and integrate multiple connected devices.
Home Services: Maximizing Value of Connectivity
Home Security Growth: DIY and Pro Channels
Consumer-centric Healthcare: Independent Living and Smart Home
Privacy and Security: Protecting Consumer Interests
Value-added Services: Supporting the Home Network
Parks Associates surveys 10,000 broadband households each quarter, providing a rich data set with trending for at least five years. The firm will feature its market insights and consumer data during the webinars and virtual conferences throughout 2021.
Parks Associates is currently accepting speaker submissions for CONNECTIONS™ Summit 2021. For more information, visit www.connectionssummit.com. To speak with an analyst or to request research, contact Rosey Ulpino at [email protected], 972.996.0233.