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This applies to both ICE and electric powertrains. Remember the BMW New Class line of sedans and coupes? Models like the 1600 sedan, introduced in the mid-1960s, essentially paved the way for the iconic 3 Series. Fast forward to 2021, and BMW is gearing up to reintroduce the New Class name, but it will mean something entirely different this time around. Neue Klasse in German, New Class describes a new, flexible platform that will eventually underpin the brand s entire lineup, regardless of whether the vehicle is powered by an electric motor. Last year, BMW indicated that this was its strategy moving forward, and the brand seems to have committed to it. ....
9 March 2021 6:33 pm / 16 comments In addition to the ‘propeller’ logo, the kidney grille has been integral to the visual signature of BMW for nearly every car it has made for almost 90 years, developing along with the German automaker’s design language of the times. The BMW 303 of 1933 marks a first for the German automaker on two fronts – it was the first from the brand to feature a six-cylinder engine, and it was also the first to employ the double kidney grille as an air intake. The dual grille formed a key part of the car’s visual identity, with the BMW logo situated between the upper arches of the kidney grilles. ....