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AJ Fernandez Updates New World Puro Especial Packaging AJ Fernandez has updated the packaging of its New World Puro Especial boxes to fit more in line with the rest of the New World brand. Starting June 1, the company will begin shipping the Puro Especial with new boxes and bands that use a combination of cream, black and gold, instead of the predominantly red packaging that has been used since the cigar debuted in 2017. “When New World Puro Especial was launched, the industry was preparing to comply with the warning label requirements being proposed by the FDA,” said Omar E. Fernández, director of operations, in an email to ....
New World Double Corona (7 1/2 x 55) The new vitola is priced at $8.50 per cigar and packaged in 21-count boxes. Its addition builds on a year in which the company released the Tins vitola in April 2020 and made the Redondo vitola a regular production size in November. It had previously been offered only to members of the Tobacconists’ Association of America, and is the only round vitola among the full size options. When it debuted, the New World by AJ Fernandez line was a notable addition for the company. Its blend was developed by Abdel Fernandez and his father, Isamel, who had just joined his son’s company after working with the Plasencia family for 17 years. The blend, a Nicaraguan puro with a dark oscuro wrapper, Jalapa-grown binder and fillers from Ometepe, Condega and Estelí, was designed to deliver the flavor of a cigar with a $10 price tag but would sell for approximately half that price. ....