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Rezen to Promote New World and Tongpai Hotels in China
(16 Dec 2020) Rosewood Hotel Group and Tongpai Hotels of Chow Tai Fook Enterprises have both entered into a strategic partnership with Trip.com to expand their hotel brands’ footholds in mainland China.
Rezen Hotels Group, a subsidiary of Trip.com, will work with New World Hotels & Resorts and Tongpai Hotels to grow the two brands in China by leveraging both groups’ distribution networks, technology and customer databases for increased marketing strength and enhanced customer experience.
Jane Sun, chief executive officer of Trip.com Group, said, “The collaboration between Trip.com Group, Rosewood