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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
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By Edward Devlin2021-03-03T16:51:00+00:00
Pukka launched its first foray into plant-based in 2020 with a vegan pie
Pukka Pies is investing a further £4.5m at its Leicestershire bakery after sales and profits heated up in 2020 despite the disruption to the foodservice business caused by the coronavirus pandemic.
The pie brand, which took home the Brand of the Year title the 2020 Grocer Gold Awards, plans to enhance manufacturing capacity and capability at the Syston factory as it gears up for future growth.
Turnover at Pukka climbed more than £350k to £53.1m in the year ended 25 May 2020, newly filed accounts at Companies House revealed.
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By Sheena Adesilu2021-02-26T12:42:00+00:00
Source: Pukka Pies
Pukka Pies is set to make a further £4.5m investment to enhance manufacturing capacity and capability at its Syston bakery.
The investment was announced as the company revealed annual figures to May 2020 showing turnover rising to £53.1m and profit up 13.5% to £4.1m.
It reflects another successful year despite an impact on its foodservice division due to Covid-19, said the company.
Pukka has hit a raft of milestones such as its biggest ever investment in marketing with its The People’s Pie campaign, as well as the launch of its first-ever vegan range and Just for Two sharing range.
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