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Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide


Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide
14:45 | 24/05/2021
Masan Group and Phuc Long will open Phuc Long Kiosks at VinMart+ stores
Phuc Long Heritage owns the Phuc Long brand, one of the leading tea and coffee brands in Vietnam. The purchase price of the transaction is $15 million.
As a part of the transaction, VinCommerce entered into a strategic cooperation agreement with Phuc Long to jointly develop Phuc Long Kiosks through a network of more than 2,200 VinMart+ stores nationwide. These Phuc Long Kiosks at VinMart+ will not only brings fresh and delicious tea and coffee drinks to 100 million Vietnamese consumers but also play an important part in converting each of the VinMart+ stores into a destination that satisfies the daily essential needs of consumers of all ages. ....

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Masan Group arm buys 20% stake in Vietnamese tea brand Phuc Long for $15m


Masan Group arm buys 20% stake in Vietnamese tea brand Phuc Long for $15m
Photo: Phuc Long Coffee and Tea s fanpage
May 24, 2021
The Sherpa Company Limited, a subsidiary of the Vietnamese conglomerate Masan Group Corporation, has acquired a 20% stake in Phuc Long Heritage Joint Stock Company, the firm behind the local tea and coffee brand Phuc Long, for $15 million, according to an announcement.
As part of the deal, the Masan Group-owned retailer VinCommerce, which runs the VinMart supermarket chain, has entered into a strategic cooperation agreement with Phuc Long. Accordingly, both sides will jointly develop “Phuc Long Kiosk” through a network of more than 2,200 VinMart+ stores nationwide. ....

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Tỉ phú USD Nguyễn Đăng Quang chính thức 'bán' trà sữa, cà phê | Tài chính - Kinh doanh

Tỉ phú USD Nguyễn Đăng Quang chính thức 'bán' trà sữa, cà phê | Tài chính - Kinh doanh
thanhnien.vn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thanhnien.vn Daily Mail and Mail on Sunday newspapers.

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Masan sở hữu Phúc Long

Chi 15 triệu USD mua 20% vốn Phúc Long Heritage, Masan triển khai mô hình ki-ốt Phúc Long trong cửa hàng VinMart+. - VnExpress ....

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