Pizza Hut Malaysia shifts media duties to dentsu Details 09 July 2021
Pizza Hut Malaysia has shifted media duties from Mindshare to dentsu Malaysia, shortly after appointing Ensemble to manage creative duties. The appointment is for a year with the option to renew for another. The pitch was first called in the first quarter of this year and saw six agencies participating, CMO Emily Chong told
A+M.
Incumbent Mindshare, which has been working with Pizza Hut Malaysia since 2015, was also part of the pitch and according to Chong, has been a strong contender. The last few years with Mindshare has been nothing short of pivotal with the brand being turnaround and put on track to growth, she said.