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HP Business Class: Peter Cullinane from Lewis Road Creamery


Wed, 12 May 2021, 6:43PM
If you’re marketing a new product, you couldn’t hope for a better response than Lewis Road Creamery got to its chocolate milk in 2014.  It was impossible to miss the drink’s launch, with stock shortages leading to queues at the dairy fridge, fights at supermarket checkouts and even a chocolate milk black market. 
There were plenty of rumours around the way it was being marketed, including that supply was limited to keep up the hype.  That’s partially because Lewis Road is the brainchild of Peter Cullinane, former ad boss at Saatchi and Saatchi.  But he says they’d planned nothing of the sort – they were just the victim of their own success.  ....

Peter Cullinane , Lewis Road Creamery , Lewis Road , பீட்டர் சுள்ளினனே , லெவிஸ் சாலை கிரீமரி , லெவிஸ் சாலை ,

Business Hub: Colenso BBDO boss Angela Watson on landing one of the most coveted jobs in NZ advertising


Business Hub: Colenso BBDO boss Angela Watson on landing one of the most coveted jobs in NZ advertising
7 May, 2021 05:42 AM
9 minutes to read
Angela Watson has become only the fifth boss of Colenso BBDO in its 51-year history. Photo / Colenso BBDO
Angela Watson has become only the fifth boss of Colenso BBDO in its 51-year history. Photo / Colenso BBDO
The year is 1990. Wellington s trendiest lunch spots are teeming with advertising executives, who work long hours and lunch even longer. A young server goes to a table of sartorially elegant men she s served many
times before. They re the guys from Saatchi & Saatchi, one of the hottest agencies in town. Even before she reaches the table, she knows that one of the execs will ask for a dish that isn t served at an establishment of this calibre: a plate of hot chips. ....

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Jarden Brief: String of bad news weighs on bitcoin


Jarden Brief: String of bad news weighs on bitcoin
20 Apr, 2021 10:09 PM
7 minutes to read
Negative headlines have weighed heavy on the cryptocurrency. Photo / File
NZ Herald
Jarden
New Zealand
The NZX50 erased Monday s gains with a 0.7 per cent decline yesterday, led by utilities,
down 1.5 per cent, and consumer cyclicals, down 1.4 per cent.
The only sector to rise was technology, up 1.4 per cent.
Spark was the best performing stock of the day, recovering 2.4 per cent after seeing a large quantity sold off in the last few weeks. Meanwhile retirement village operator Ryman Healthcare was another outperformer, increasing 2 per cent during yesterday s session. ....

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