VP Leni Robredo wore this artisanal brooch during SONA 2021 mb.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mb.com.ph Daily Mail and Mail on Sunday newspapers.
Photo from Katutubo Pop-Up Market
In our pre-pandemic times, the weekend after you received your hard earned cash calls for a trip out of town, maybe a little splurging on designer goods, and a heap serving of good food, whether they’re to-go meals or enjoyed inside fine restaurants. But for many spenders, the pandemic changed the way they shop. It affects not only how retail service is done but also the mindset of the shoppers on where they want to put their money.
To enliven the country’s economy, many campaigns have been established to encourage Filipinos to rediscover local artisanal works. Buying from homegrown brands and Filipino artisans not only gives you a piece of heritage in your home or closet, your purchase supports the culture and industries that hold the Philippines’ identity. With that said, let your July be a love affair with Filipino heritage by checking out this weekend bazaars serving the best local style and dining each island of the archipelago has to of
SunStar
+ May 13, 2021 MICRO, small and medium enterprises (MSMEs) should look into investing in intellectual property (IP) protection as they grow their businesses and expand their markets in the era of e-commerce, as not giving this priority could have unfortunate consequences.
Carissa Cruz-Evangelista, founder-member of the Philippine Fashion Coalition, advised MSMEs to earmark some budget for IP protection and register their brands.
Speaking in a webinar, she noted that IP protection often takes a back seat to companies’ other priorities like staff salaries and product marketing and development.
“But now with e-commerce on the rise we also have the threat of more counterfeiting and we need to have an IP protection budget both for smaller and bigger brands,” Evangelista said.
MSMEs urged to protect IP, branding amid Covid crisis visayandailystar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from visayandailystar.com Daily Mail and Mail on Sunday newspapers.
Published May 10, 2021, 5:00 AM
Micro, small and medium enterprises (MSMEs) with protected intellectual property (IP) and positive branding strategies have defied store closures and revenue losses that marked the first pandemic year.
At the recent Intellectual Property (IP) Grand Forum, Lazada Chief Operating Officer Carlos O. Barrera said the leading online shopping platform revealed this as the shift to e-commerce opened a gateway for greater interconnectivity, demanding more meaningful customer connections which effective brand protection and management could satisfy.
“Over the course of the last year, we’ve had hundreds of thousands of MSMEs [transition to e-commerce] and we consistently see that those who are serious about IP, the ones who focus not just on selling and [giving] discounts, but the ones who focus on building a brand, delighting their customers, having very strong social media presence, having very clear branding… those really do much better,” said Ba