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SOTC executes international MICE tour of 750 delegates
By TBM Staff | Mumbai
Despite the challenges of the COVID era, SOTC Travel Limited has the successfully executed an international MICE Group in January 2021. This involved a large movement of 750 delegates to Dubai. 
The SOTC MICE Team had spent the lockdown period meaningfully - to reimagine its MICE business. Customer insights and data obtained via sustained corporate engagement and the SOTC MICE Survey revealed that 25% of its corporates were open to international travel. To leverage this potential and build corporate confidence in travel, SOTC MICE focused on products-services innovation that included its meticulous Assured Safe Travel Program in partnership with Apollo Clinics.  ....

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