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Hygiene products see uptick on second wave
April 26, 2021
The demand for home-care products and sanitisers sees a surge in April
As the country battles the second wave of the pandemic, FMCG companies – large and small – are witnessing an uptick in demand for hygiene products, including sanitisers and hand washes.
Sanitiser sales
According to data sourced from Bizom, a retail intelligence platform that tracks sales at kirana stores, the demand for sanitisers and home-care products in April is higher than the levels that was seen in the last two quarters. The data show that sales of sanitisers alone had surged 12.5 times, compared to the pre-lockdown levels between April and June, and 5.2 times compared to the pre-lockdown levels in July-September. However, by January-March this year, sanitiser sales had stabilised to 2.3 times of the pre-lockdown levels.
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