By
Douglas Elliman Development Marketing announced today that the firm has been appointed as the exclusive marketing and sales agent for 53 West 53 developed by Singapore-based luxury developer Pontiac Land Group and international real estate firm Hines. Jean Nouvelâs gracefully tapered glass tower is adjacent to the Museum of Modern Art, with interiors by Thierry Despont. 53 West 53 stands 1,050 feet tall and 82 floors high, and is comprised of 145 luxury residences and a remarkable amenity suite. Many residences offer sweeping views of Central Park, the Hudson River, the East River and the Manhattan skyline.
The marketing and sales efforts will be led by Shari Scharfer-Rollins, serving as director of sales, and leading Douglas Elliman agents Fredrik Eklund, John Gomes, Frances Katzen, Jade Chan and Matthew Mackay.
Susan de França, president and CEO of Douglas Elliman Development Marketing, pointed to the brokerage’s relationship with London-based property firm Knight Frank as being key to bringing in overseas buyers. She said they also anticipate significant interest from American buyers in wealthy markets, notably Los Angeles. Fredrik Eklund and John Gomes’ team was “hand-selected” to work on the project, de França said.
Shari Scharfer-Rollins, who leads sales at 432 Park Avenue, will be the sales director and brokers Frances Katzen, Jade Chan and Matthew MacKay will also be part of the team.
“Because of our diverse broker network we’re able to identify the various different demographics,” said de França. “We know the market is on our side right now.”