The waterfront district’s iconic East River and Manhattan views and its stunning bridge-framed architectural vistas have defined it long before its current
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Susan de França, president and CEO of Douglas Elliman Development Marketing, pointed to the brokerage’s relationship with London-based property firm Knight Frank as being key to bringing in overseas buyers. She said they also anticipate significant interest from American buyers in wealthy markets, notably Los Angeles. Fredrik Eklund and John Gomes’ team was “hand-selected” to work on the project, de França said.
Shari Scharfer-Rollins, who leads sales at 432 Park Avenue, will be the sales director and brokers Frances Katzen, Jade Chan and Matthew MacKay will also be part of the team.
“Because of our diverse broker network we’re able to identify the various different demographics,” said de França. “We know the market is on our side right now.”