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Anti-ageing for millennials: innisfree launches new line in Singapore following success in South Korea


Anti-ageing for millennials: innisfree launches new line in Singapore following success in South Korea
Amorepacific-owned South Korean brand innisfree will launch a new anti-ageing line, Black Tea Youth Enhancing, in Singapore, following success in its home market.
Black Tea Youth Enhancing is a skin care line comprising of an ampoule, cream, eye serum and ampoule mist.
First launched in South Korea end September 2020, innisfree sold 398,000 bottles of ampoule as of December 2020, in South Korea and China.
Ampoule is its star product, which has been clinically studied for its hydrating and moistening properties.
In Singapore, innisfree will launch the new line-up at its physical outlets, online store, Lazada flagship store and Shopee flagship store in January 2021. ....

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