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Apple reclaims world s most valuable brand title
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New Brand Finance Report Sees Apple Reclaim Position as World s Most Valuable Brand while US Airlines lose US$12 bn in Brand Value
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Top 10 most valuable US brands
Five years since it last held top spot,
US$263.4 billion
Tesla leaves traditional automakers behind with fastest brand value growth in ranking,
up 158%
89% value growth fuels meteoric ranking rise of
186 spots to 287 73% brand value growth recorded
COVID cripples score 91.7 out of 100 and AAA+ brand strength rating
Mastercard s Ajay Banga best among top 100 CEOs in Brand Finance Brand Guardianship Index 2021, as commitment to technological innovation pays off
Apple has overtaken Amazon and Google to reclaim the title of the world s most valuable brand for the first time since 2016, according to the latest report by Brand Finance – the world s leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressive 87% bra