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Published: June 2, 2021
In the lead-up to the 2021 Leadership Meeting in May, INTA President Tiki Dare (Oracle, USA) met virtually with five members from around the world to hear their “brand stories.” She recorded the interviews and shared them during the Meeting’s Opening Ceremony.
Now, INTA is expanding this initiative to welcome brand stories from more INTA members. Over the next few months, the Association will post the videos across its social networks with the hashtag #INTABrandStories.
“It was incredibly heartwarming to connect with Bernard, Lorna, Mariam, Rachel, and Yongjian, and to hear how brands conjure memories of family gatherings; of freedom, creativity, and growth; of childhood and home; of loved ones; and, of our true selves when we need it most. I can’t wait to hear from more of our members around the world,” said Ms. Dare.
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