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“I knew what I was walking into and I knew what had to be done,” Evening Standard chief executive Charles Yardley tells me when I ask if taking on the job last summer, a few months into a global health crisis, felt like being given command of a sinking ship.
The Standard has been among the titles worst hit by the coronavirus pandemic. Its business model was still heavily print-centric and reliant on commuters picking up copies at London transport hubs, which went quiet as the command to “stay at home” to save lives came down.
Advertising, on which the title relied for the majority of its revenue, also slumped as events were cancelled and struggling companies cut their cloth. The Standard was forced to furlough staff and issue pay cuts.
Diet-specific e-commerce website Sifter was created by Thomas and Andrew Parkinson, founders of pioneering online grocer Peapod.
For those who require products for a particular diet, medical condition or lifestyle choice, there’s a new shopping website on the scene. Built for the 200 million consumers who shop with such needs in mind, Sifter offers “an unprecedented level of product information … [and] also increases retailer basket size and brand sales through enhanced shopper engagement,” according to Evanston, Illinois-based Sifter SP LLC.
Sifter was created by Andrew and Thomas Parkinson, founders of Chicago-based Peapod, the world’s first online grocer, debuting back in 1989, and ItemMaster (now know as Syndigo), a Chicago-based provider of accurate grocery product detail to help shoppers make more informed buying decisions. With new-to-market technology, Sifter enables online shoppers to discover and buy from more than 100,000 food products that match t
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