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Your LinkedIn profile has been important to career success for years, but now that we are all WFH (at least part of the time) it has become more important than ever. Here are simple ways to make yours stand out. ....
RAPAPORT. Forevermark will change its name to De Beers Forevermark, enabling the retail brand to capitalize on the miner’s reputation and sustainability efforts, a spokesperson confirmed to Rapaport News last week.“Creating a stronger association between the De Beers name and Forevermark. ....
Humanized Branding: Five Ways Marketers Can Strike the Right Tone Your brand isn t an inanimate object that built itself. Alex from the Rock/stock.adobe.com A brand s success lives and dies by the numbers in a data-driven marketing world, but those statistics represent much more than just points on a graph. Behind every click, conversion or purchase is a living, breathing human being, and increasingly, these clients and customers are seeking to connect with a human brand. The move to humanize brands is not new. However, in this post-COVID-19 society, clients and customers grapple with a global crisis and the continued shifts in their day-to-day lives. As a result, brands have to bring their human side to the forefront to be sensitive to clients concerns while also meeting their needs. ....