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Brandon Ivan Pena joins Forbes Business Council
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Brandon Pena and
Sam Sepulveda opened their first coffee shop in the East Village with a mission: to bring Puerto Rican coffee to the city.
They called it
787 Coffee, after Puerto Rico’s area code, and the coffee was supplied by their own farm in Maricao.
“I fell in love with Puerto Rican coffee,” said Pena, adding he also became enamored with the coffee culture on the island. “They drink espresso all day long. You find it in every mom-and-pop store, in every corner store.”
By the time the coronavirus pandemic had begun, 787 Coffee had expanded to four locations. Since then, that’s doubled, as the two partners leased up coffee shops that closed in the wake of the shutdowns, allowing them to save up to 75 percent on buildout costs and expand more rapidly than expected, Pena said.