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Vera Bradley announces profits | Business | The Journal Gazette

Vera Bradley announces profits | Business | The Journal Gazette
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Vera Bradley: Q4 Earnings Insights


Price action over last quarter: Up 51.72%
Company Overview
Vera Bradley Inc designs women s handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. Most of the company s sales are made directly to customers through Vera Bradley s retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its product, and the company distributes the product through its distribution center in Indiana.
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Wholesale Weighs Down Pura Vida in Q4


Mar 10, 2021
File photo courtesy of Pura Vida
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Pura Vida’s revenue fell 3.9% to $34.1 million in Q4 due to a decrease in wholesale sales and a strategic move to eliminate steep promotions online.
Vera Bradley Inc., the company that owns Pura Vida, estimates that the reduction in promotions eliminated about $6 million in revenue during the quarter. However, gross margins improved and e-commerce sales still increased.
For the full year, Pura Vida’s revenue totaled $112.5 million. E-commerce sales grew 15%.
Vera Bradley did not provide a revenue comparison to the prior year because the company did not own the brand for the full year. ....

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