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Finding the Balance Between Automation and Intelligence in a Martech Stack


PHOTO:
Casey Horner
A lot has been said about striking the balance between the art and science of marketing. For martech stacks, there is a similar need to balance. On the one side, you have automation-powered efficiency, which delivers speed, scale and avoids human error and limitations through tools such as email marketing, social media publishing, web testing and more. On the other side lies intelligence-powered effectiveness, providing iterative, intelligent, on-the-go improvements in outcomes through tools such as decisioning engines, analytics tools and personalization solutions.
So should marketing leaders build stacks for efficiency or effectiveness? Is there a rule of thumb to make choices that drive optimal business outcomes and stack ROI? ....

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ASK Summit 2021: in search of post-pandemic alternatives


CIO PANEL DISCUSSION
Chief investment officers of the Public Officials Benefit Association (POBA: Jang Dong-hun), the Teachers Pension (Lee Kyu-hong) and the Korea Scientists and Engineers Mutual-Aid Association (Huh Sung-moo) will participate in a CIO panel discussion on May 12. Hyundai Marine & Fire Insurance Co. Executive Director Jeon Kyung Chul will accompany them to the discussion.
POBA CIO Jang Dong-hun (second from left), Teachers  Pension CIO Lee Kyu-hong (center) and SEMA CIO Huh Sung-moo (far right)
LP PANEL SESSIONS
For the hedge fund segment, three senior managers will share their views in a group discussion: Kim Jun Geun, NPS senior portfolio manager of the private equity and venture capital investment division; KIC s senior director of the alternative investment division s absolute returns group Yoon Sunghyun; and Korea Post s insurance arm Deputy Director of hedge fund investment Su Jin Lee.. ....

Soult Ukpyolsi , South Korea , South Australia , New South Wales , South Korean , Yoon Hyeyoung , Pat Dyson , Robin Doumar , Natalie Adomait , Sharad Bansal , Brianw Sullivan , Kim Jun Geun , Brian Sack , Scott Hart , Sam Lissner , Marcel Schindler , Scott Litman , Dan Kim , Steve Gross , Mason Morfit , Scott Lawrence , Lucia Lee , Erin Browne , Frank Bruno , Keith Read , James Athanasoulas ,

Hidden Hoot Trail and Hoot Loop will reopen to the public on Saturday, May 8 | Big Horn Mountain Radio Network


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The Sheridan Community Land Trust is excited to announce that Hidden Hoot Trail and Hoot Loop will reopen to the public on Saturday, May 8.
The two trails, part of the Soldier Ridge Trail System, had been closed during calving season. SCLT Executive Director Brad Bauer thanked community members for visiting other trails during an important time on the ranch.
Chris Vrbo is Director of Marketing and Development and reminded trail users that the trails will be a little rough when it is opened this weekend…
“We greatly appreciated the patience and cooperation from trail visitors who ‘mooved’ off Hidden Hoot Trail and Hoot Loop during calving season. Not only does it emphasize how recreation and ranching can work hand in glove but it’s a reminder that it’s the people here who put the community in community trails,” Bauer remarked. ....

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