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Amid movie theater industry uncertainty, Santikos CEO remains optimistic


 day-and-date in theaters as well as on HBO Max for a limited streaming run. Now that we’re a few months into both of those developments, I wonder if the future is any clearer for you than it was a year ago when it comes to post-pandemic moviegoing?
Handren: It’s a great question, and I’m going to be guessing a little bit at the answer. There’s a lot of press that’s coming out right now from most of the studios that this day-and-date thing that Warner Bros. did was an attempt to find a way to create revenue for them without destroying theatrical. I speak pretty directly with some of the executives at Warner Bros., and.that is not going to be a viable long-term model for them. I think they know on a revenue basis that they do far better with their movies when they go to theatrical first, and then they go to some of the other mediums, whether that’s streaming on-demand or the other mediums.  ....

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