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SBS Language | Nonprofit group stages a virtual reality tour into a Philippine coastal community reeling from climate change

SBS Language | Nonprofit group stages a virtual reality tour into a Philippine coastal community reeling from climate change
sbs.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sbs.com.au Daily Mail and Mail on Sunday newspapers.

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Australian Museum pivots to brand marketing after reopening to the public

Australian Museum pivots to brand marketing after reopening to the public
March 16, 2021 10:58
The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination.
The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand.
The campaign was created by SomeOne and VCCP with Atomic 212 on board to amplify the ads through an integrated media buy, including outdoor, radio, print, social media, programmatic and online video. ....

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Australian Museum relaunches with new campaign via SomeOne, VCCP and Atomic 212°

Australian Museum relaunches with new campaign via SomeOne, VCCP and Atomic 212°
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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