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Pinterest and Shopify expand partnership to boost social commerce globally
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To help merchants around the world easily bring their products online and respond to a growing demand from global consumers, Pinterest is expanding its partnership with Shopify to 27 new countries. The
Shopify Pinterest channelis now live in these new countries including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform. Shopify merchants advertising on Pinterest through Shopify will also have access to Dynamic Retargeting for the first time, which will enable them to re-engage with Pinners who have already expressed interest in their products on Pinterest.
Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries April 21, 2021 at 5:40 PM EDT By Bryan Wassel
Pinterest is expanding its partnership with Shopify to
27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home to more than
1.7 million merchants. The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest.
Pinterest also is launching multi-feed support for Catalogs, a new feature that will help businesses easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to
Pinterest predicts business trends for 2021
December 11, 2020 2:38
Pinterest has released which trends it thinks will shape business in 2021.
The announcement:
Every year, Pinterest’s insight team analyses emerging searches to predict the top trends that marketers should watch for the year to come. This annual report gives them a valuable peek into what their consumers are thinking to do or buy in 2021. In last year’s report, 80% of the trends Pinterest predicted for 2020 held strong. These insights are a strategic way for brands to tap into the top themes and ideas that Pinterest users are starting to look for, that are not-yet-trending and that will become the next-big-thing tomorrow.
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