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Dairy Farmers acknowledges little sacrifices made for loved ones in new campaign via AJF July 19, 2021 9:37 Bega took over Lion Dairy & Drinks in January 2021, becoming Bega Dairy & Drinks. In the 30-second spot, the healthcare worker mother gets home from work, checks in on her son, and then goes to bed. The teenage son then decides, instead of making himself a bowl of cereal, to make his mum a cup of coffee with the last of the milk. The spot ends with a shot of the empty Dairy Farmers’ milk carton, with the tagline: “Here’s to good”. The campaign is for the Dairy Farmers Classic and Dairy Farmers Thick & Creamy products. ....
June 10 2021, 3:50 pm | BY Ricki Green | No Comments Independent creative agency Hardhat has appointed former WPP AUNZ group client director Kate Walker as general manager – Sydney, further accelerating the agency’s growth beyond its Melbourne headquarters. In addition to long standing Sydney-based relationships with Baiada (Steggles and Lilydale) and Superhero, the past 12 months have brought a string of new Sydney-based client assignments for Hardhat including Afterpay, Blooms the Chemist and CareerOne. Walker joins Alice Tschuchnigg, Hardhat’s Sydney based client services director. Up to 10 additional roles are expected to be filled in the coming weeks, further strengthening the fast-growing Sydney team. ....
Hardhat expands Sydney operations with Kate Walker appointed GM mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Fintech startup, Superhero launches first major brand TVC mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Coles Coles to buy milk direct from Tasmanian dairy farms for Coles Brand milk Coles is restructuring its milk supply chain to purchase milk directly from Tasmanian dairy farms for Coles Brand fresh white milk, providing farmers with greater confidence over their future income and securing ongoing supply of fresh local milk for Tasmanian customers. Under the new sourcing model, Coles will offer Tasmanian dairy farmers transparent farmgate contracts of up to three years, replacing the current model under which Coles Brand fresh white milk sold in Tasmania is sourced through processors, who set the price farmers receive. Coles launched its direct sourcing model in Victoria and Southern and Central New South Wales in 2019, contracting directly with local farmers to supply milk for Coles Brand fresh white milk in those markets and offering a competitive farmgate milk price. ....