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Lead distribution: A natural extension of an existing affiliate marketing programme
Lead distribution is a performance marketing process that involves capturing, validating, and distributing leads to advertisers and lead buyers. The purpose of lead distribution is to secure the best price for generated leads.
Adding lead distribution to your affiliate program opens a new revenue stream for you to qualify and monetise leads beyond what’s possible with the traditional CPA model. It simply enables you as the affiliate network to activate new options for your advertisers by turning them also into ‘lead buyers.’
To start, look within your existing affiliate network to identify advertisers interested in buying qualified leads in addition to, or instead of traffic. For example, perhaps you have multiple advertisers in the home repair vertical who would like to buy leads of individuals looking to do home improvements. Or, maybe you have another advertiser interested in purchasin