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Top News In பிஎம்டபிள்யூ இக்ஸ் Today - Breaking & Trending Today

Doug DeMuro Criticizes BMW Design Language, OK Boomer Tweets

What is going on with BMW’s weird decisions lately? Doug DeMuro does not have a clear answer to such a broad question, and in hindsight, not even the Bavarian company has a clear strategy to make things better. ....

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BMW Announces BMW Digital Key Plus With Ultra-Wideband Technology

BMW Announces BMW Digital Key Plus With Ultra-Wideband Technology
The BMW Digital Key Plus feature will be first launched with the all-electric BMW iX for iPhone.
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BMW introduced the smartphone as a digital vehicle key in 2018 and since then the company has been pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarnation of the service is based on Ultra-Wideband (UWB) technology, the technology found on the U1 chip of iPhone. The BMW Digital Key Plus feature will be first launched with the all-electric BMW iX for iPhone. ....

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BMW Might Want to Cut the "OK Boomer" Thing in Ads for the iX

autoevolution
13 Jan 2021, 8:19 UTC ·
by
BMW’s idea of funny is not its own customers’ idea of funny. Marketing for the upcoming BMW iX has hit another snag with the release of an ad called “A History of Generations.”
The ad was released to coincide with the 2021 edition of CES and, in case you missed it, you will find it in full at the bottom of the page. It’s a
Night at the Museum-type of short film, in which two BMW vehicles come to life when no human is watching, settling their differences through good ol’ smack-talking.
The concept for this ad probably made sense on paper: the celebration of 20 years of iDrive needed visualization of the progress made, and what better way to do that than by showing a 2001 E65 7 Series and the upcoming iX? For whatever reason, BMW decided that showing them side by side wasn’t good enough, so it played right into the ....

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