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Plant-based and meat hybrids: Better Meat Co looks to usher in new category of ‘healthier, cost-effective’ products in Asia By Pearly Neo Better Meat Co is eyeing Asia as a major market to bring in a whole new category of hybrid, blended meat and plant-based products, citing superior health benefits and price parity as driving factors.
Blended or hybrid products refer to conventional meat items such as nuggets or meatballs which are infused with plant proteins to convey additional health and/or taste benefits. Although this is theoretically an easier route to take to hit goals such as price parity, the category has received far less attention in Asia as compared to plant-based meats – but the Better Meat Co is looking to change that.
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