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Johnson & Johnson Denies Allegations It Marketed Cancer-Causing Talcum Powder Products to Black Women Through Its Words and Images; Crump Firm Leads Lawsuit

Johnson & Johnson Denies Allegations It Marketed Cancer-Causing Talcum Powder Products to Black Women Through Its Words and Images; Crump Firm Leads Lawsuit
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Johnson & Johnson Facing New Lawsuit for Deceiving Black Women Amid Baby Powder Ovarian Cancer Links

Share Photo: (Photo : Justin Sullivan/Getty Images) Another lawsuit has been filed against Johnson & Johnson over its talc baby powder product linked to ovarian cancer. This time, an advocate for Black women and mothers has sued the pharmaceutical company for its deceptive marketing tactics. Ben Crump and Paul Napoli, the lawyers for the National Council of Negro Women (NCNW), said in a statement that Johnson & Johnson specifically targeted Black women to buy their baby powder despite company executives knowing the ovarian cancer risks. Their team cited that the company spent for promotions from 2008 to 2010 with overweight and minority women as targets.

Lawsuit Filed Against Johnson & Johnson for Targeting Products Linked to Cancer to Black Women, Group Alleges

Lawsuit Filed Against Johnson & Johnson for Targeting Products Linked to Cancer to Black Women, Group Alleges
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Talc-based baby powder marketed to Black women by J&J, lawsuit claims

View Comments A lawsuit alleging that Johnson & Johnson marketed talcum-based baby powder to Black women amid concerns over the product and ovarian cancer risks was filed on Tuesday on behalf of the National Council of Negro Women.   The lawsuit was filed by attorneys Ben Crump and Paul Napoli. The attorneys in a Tuesday press statement accused the company of  specific marketing of talcum-based baby powder to Black women, despite links to ovarian cancers.”   The case cites multiple reports describing Johnson and Johnson’s “targeted marketing to Black women,” including a 2019 report from Reuters that found that, in 2008 and 2010, nearly half of the company’s spending on promotions for baby powder was directed at overweight and minority women.   

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