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Zee Entertainment's 'Indian Pro Music League' strikes the right chord with partners

Zee Entertainmentâs âIndian Pro Music Leagueâ strikes the right chord with partners
The concept and the leagueâs star-studded line-up attracted multiple advertisers to be a part of IPML as official sponsors. Maruti-Suzuki India Limited and Hindustan Unilever Limitedâs Lifebuoy are the co-presenting sponsors
Delhi, March 02, 2021
Zee Entertainment Enterprises Ltd. (Zeel) recently launched a music league, the Indian Pro Music League (IPML), airing on Zee TV and Zee5.
A unique reality format innovation, IPML has received an overwhelming response from leading brands across categories that have come on board as partners for the launch edition.Â
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The music league has six teams representing different regions of India, battling it out against each other in a musical championship. The unique concept and the leagueâs star-studded line-up has attracted multiple advertisers to be a part of IPML as official spons ....

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Zee's Indian Pro Music League ropes in eight sponsors

Maruti-Suzuki India and Lifebuoy are co-presenting sponsors.
01 Mar, 2021 - 06:12 PM IST | By indiantelevision.com Team
MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as partners for the launch edition.
Revolutionising the music reality space on television, the music league has six teams representing different regions of India, battling it out against each other in a musical championship.
The unique concept and the league’s celebrity-heavy line-up has attracted multiple advertisers to be a part of IPML as official sponsors, including Maruti-Suzuki India and Lifebuoy as co-presenting sponsors. Parle G and Whisper have signed on as co-powered sponsors. The network has onboarded Balaji Wafers as a spec ....

Javed Ali , Kailash Kher , Ankit Tiwari , Riteish Deshmukh , Shilpa Rao , Nilkamal Industrie Mattrezzz , Rajkummar Rao , Salman Khan , Neha Bhasin , Bobby Deol , Suresh Raina , Bhoomi Trivedi , Aakriti Kakar , Shraddha Kapoor , Sajid Wajid , Asees Kaur , Ashish Sehgal , Life Insurance Corporation , Indian Pro Music League , Asian Paints Ltd Ultima Protek , Maruti Suzuki India , Balaji Wafers , Asian Paints Ltd , Ultima Protek , Payal Dev , Punit Goenka ,

Chips Off The Old Block | Forbes India

India is home to hundreds of regional warriors with ambitions to go national ....

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New Good Knight Smart Spray kills mosquitoes, has 'no gas' and smells nice

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Godrej Consumer Products claims that its new Goodknight spray is the first aerosol in the household insecticide category that s made without gas.
Smart Spray, Godrej Consumer Productsâs latest addition to its household insecticide line Goodknight doesnât just kill mosquitoes. The spray can doesnât have gas too. In a social media post, the company mentions that the Goodknight Smart Spray is the first aerosol in the category that s made without gas.
While it comes with the usual category propositions of âinstant actionâ, âlong-lasting protectionâ and fragrance, the âno-gasâ lure leaps out at the value conscious Indian consumer. Originally conceived by FOGG deodorants from Vini Cosmetics in 2011, the no-gas proposition has bee used by several products over the years. ....

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FNB News - India's snackfoods processing industry – Future & growth perspectives

Friday, 15 January, 2021, 13 : 00 PM [IST]
Karan Chechi
The Indian snack processing industry has been witnessing robust growth in the recent times, significantly driven by the shifting consumers preferences towards ready to eat food items, changing demographic structure of the country, rapid urbanisation within the country, and distinct lifestyle change among the consumers. Humanâs food requirement is no more limited to traditional meals comprising of breakfast, lunch, and dinner, and it goes beyond basic survival necessity.
Snacks have become an inevitable part of the daily food intake of the consumers to counter sudden food craving or to hold them up until the next meal. Furthermore, the rapidly changing consumer consumption pattern is further contributing to the growth of the market in India. India comprises of a large consumer base which includes millennials and Gen-Z and this demographic structure is further increasing with each ....

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