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Word Of Mouth Marketing: What It Is, How To Cultivate It Industry consultant Bobby Borg sits down to chat with Freddy Nager, former label exec, professor, and owner of Atomic Tango about the elusive but ever-sought after word-of-mouth marketing, and what bands and artists can do to cultivate it. Guest post by Musician, author, educator, and music industry consultant Bobby Borg talks to Freddy Nager, a former label executive, professor at USC, and owner of Atomic Tango to talk about word-of-mouth marketing and how to leverage it to boost your music career. Excerpted from the video, “How to Create a Massive Buzz About your Music!” ....