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Daily Times July 11, 2021 Coca-Cola Pakistan and Ministry of Foreign Affairs commemorated Pakistan’s leading music brand, ‘Coke Studio’ and launched a book called Beyond the Wave – transcending boundaries. This event was held in the Foreign office open-air lawns as part of the Foreign Minister’s Public Diplomacy Initiative to showcase Pakistan’s culture and arts. Several foreign dignitaries, government officials, business leaders, celebrities, and socialites attended. This collaboration seeks to promote cross-cultural understanding, an exchange of ideas and a respect for traditions as a tool to strengthen international relationships. The book, Beyond the Wave, traces the journey of Coke Studio from its genesis with the first season in 2008 to 2021’s Season 14. The book is a powerful narrative of how Coke defined music as a passionate ode to the #SoundOfPakistan. ....
May 11, 2021 To mark its 135th anniversary, Coca-Cola announced to pledgea sum of PKR 5 billionfor new global initiatives, wherebytop prioritywas marked on Covid-19 -Stop the spreadinitiative,for which PKR 3 billion will be spent on partneringwith credible local not-for-profit entitiesto support those who have been impacted the most during this pandemic. The Company’s Covid-19 relief effortshave been ongoing in Pakistan -from the timely distribution of life-savingventilatorsto assisting theGovernment in disease-prevention by distributing protective equipment to front line health workers. Given the deadly rise of the third wave The Coca-Cola Foundation is working on broadening the scope of on-ground relief efforts. Furthermore, this Ramadan, Coca-Cola also partnered with Rizq, leading non-profit organization for food philanthropy in Pakistan, to donate over 600,000 meals across 13 cities over the duration of the Holy month. Over 135 million people have been impacted in Pa ....
Coca-Cola Pledges PKR 5 Billion for Global Relief Efforts on Its 135th Anniversary Covid-19 – Stop the spread initiative, for which PKR 3 billion will be spent on partnering with credible local not-for-profit entities to support those who have been impacted the most during this pandemic. The Company’s Covid-19 relief efforts have been ongoing in Pakistan – from the timely distribution of life-saving ventilators to assisting the Government in disease prevention by distributing protective equipment to front-line health workers. Given the deadly rise of the third wave, The Coca-Cola Foundation is working on broadening the scope of on-ground relief efforts. Furthermore, this Ramadan, Coca-Cola also partnered with Rizq, a leading non-profit organization for food philanthropy in Pakistan, to donate over 600,000 meals across 13 cities over the duration of the Holy month. ....
Karachi April 30, 2021 Lahore, April 28, 2021: The Coca-Cola Export Corporation, Pakistan has appointed AishaSarwari as the new Director, Public Affairs, Communications and Sustainability, for Pakistan and Afghanistan region. She joins at a time when the Company identifies Pakistan as the largest market in the region, and also a time of global restructuring to instill a flat and integrated system that gains enterprise efficiencies amidst the Covid-19 pandemic. Aisha brings over 18 years of leadership experience in communications, public relations and sustainability across several industry sectors and the Government. Her early career was in the U.S. with international news organizations including CNN and National Public Radio. Her consulting and program work spans the Bill and Melinda Gates Foundation, USIP, and the World Bank. She has also previously worked with Adam Smith International, USAID, the Punjab Board of Investment, and most recently, Jazz. ....