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The most popular book of the moment? A romance between humans and blue aliens

Enthusiastic book reviewers at #BookTok have recently fallen in love with Ruby Dixon s Ice Planet Barbarians saga. Photo: AFP
Summer vacation is coming, a favourite time for readers to indulge in their favourite activity. This year, many of them will be slipping
Ice Planet Barbarians, a romantic saga featuring blue aliens, into their suitcase.
Here s what you need to know about the fiction phenomenon. if you don t know who Ruby Dixon is, you probably don t spend enough time on TikTok. And more specifically on #BookTok, the posts where the social network s young users are reinventing literary criticism as we know it. In the last few months, these bibliophiles have taken a liking to Ruby Dixon and her hit sci-fi romance saga ....

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How emotional online reviews and comments are helping to sell books

Before buying a book, many people take a look at online reviews by other consumers in much the same way that they would if they were choosing a film, heading out to a restaurant, or ordering takeaway. Photo: AFP
Online reviews that are heavy on emotion can make a major contribution to the success of a book, according to a new study published by Northwestern University.
Budding authors often dream about having their books on the
New York Times best-sellers’ list. Now a new American study has revealed that online reviews can make a major contribution to getting them there, especially if they are focused on an emotional response to reading the works in question. ....

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