Sky News Australia is reaching more than one third of Australians every month across its network
Sky News Australia content is reaching more than 9 million Australians every month and is one of the most engaging news brands in the country across multiple platforms, new independent research from Hoop Group reveals.
5 min read
July 22, 2021 - 7:38PM
A new audience engagement survey has found Sky News Australia content is consumed by more than one-third of all Australians each month with the network’s broadcast and digital reach surging.
Sky News Australia has experienced massive growth across all platforms, while its digital network has driven more than 1.3 billion views of its videos over the last 12 months.
Print advertising expected to decline 10.2% annually until 2025, PwC finds
July 19, 2021 4:32
Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.
PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.
Print advertising is expected to decline by 10.2% annually until 2025, finds PwC
PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 million, and print advertising revenue dropping more markedly by 24% to $882 million, all major publishers leaned into rapid transformation and a shift to a digital future.
The last days of newspapers are truly upon us What next? crikey.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from crikey.com.au Daily Mail and Mail on Sunday newspapers.
Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways Toggle share menu
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Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways
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Commentary: Is news worth a lot or a little? Google and Facebook want to have it both ways While links to news may not be direct advertising money-spinners for Facebook or Google, both see the presence of news as an important aspect of audience engagement with their products, says a University of Sydney observer.
The Google mobile phone icon, in Philadelphia. (Photo: AP/Matt Rourke)
Are Google and Facebook really prepared to pull services from their Australian users rather than hand over some money to publishers under the bargaining.