Print advertising expected to decline 10.2% annually until 2025, PwC finds
July 19, 2021 4:32
Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.
PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.
Print advertising is expected to decline by 10.2% annually until 2025, finds PwC
PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 million, and print advertising revenue dropping more markedly by 24% to $882 million, all major publishers leaned into rapid transformation and a shift to a digital future.