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The top influencer news of the week includes how much money esports coaches can make and a popular YouTuber selling a lifestyle of drugs and drama. ....
Screenshot/@amanda guido; Screenshot/@healthygirlkitchen; Instagram Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Instagram Reels started as a TikTok copycat but has since become a lucrative feature for some influencers as the company prioritizes it. Instagram is really pushing Reels right now, said Becca Bahrke of the talent-management firm Socialyte. Still, there isn t a clear standard for how to price sponsored content on the short-form video feature, industry insiders told my colleague Sydney Bradley. ....
Emily Mathewson This story is available exclusively to Insider subscribers. Become an Insider and start reading now. 29-year-old Gigi Kovach is a part-time influencer balancing a full-time job and two children in Sarasota, Florida. Her Instagram has become a paying side gig through her work with brands and other businesses on sponsored content. This extra income has been especially helpful for her and her family in 2020, she told Business Insider. Kovach shared her strategy for pitching brands, including her rates for sponsored content and an exact email template she uses to reach out to brands. 29-year-old Gigi Kovach is a mother of two and a part-time influencer based in Sarasota, Florida. ....