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Alloy and Neuro-ID Partner to Unlock Access to Behavioral Data for Leading Banks and Financial Institutions
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Partnership unlocks deep insight into both the intent and experience of every digital user, providing a new source of behavioral data for fraud teams to detect risk and for CX teams to remove friction for legitimate customers
The integration into Alloy’s API reduces client-side dev efforts to nearly zero, giving banks and financial institutions easy access to the actionable insight they need to optimize digital customer experience and detect sophisticated 1st & 3rd party fraud. WHITEFISH, Mont. (PRWEB) April 06, 2021
Neuro-ID, the pioneer of Behavior-as-a-Service, today announced a strategic integration partnership with Alloy, a leading identity decisioning platform used to detect fraud for banks and financial institutions.
The round was led by Fin VC and TTV Capital with participation from Canapi Ventures.
The company will use the additional capital to accelerate product development and market penetration, to ensure digital organizations of all sizes have the ability to translate their behavioral data into actionable insights and improve customer conversion.
Founded in 2014 and led by Jack Alton, CEO, Neuro-ID provides a Human Analytics platform that simplifies access to an organization’s behavioral data to reveal key insights into the intent behind an interaction and the specific mindset of the digital customer experience. It serves industry leaders in payments, lending, insurance and banking. By providing visibility into anomalous/atypical behaviors, Neuro-ID’s proprietary technology detects and isolates fraud in real time, allowing genuine customers to complete their transaction while effectively stopping fraud before it starts.