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Established retailers biggest winners during 2020 online sales boom Wednesday, June 9, 2021 The top 500 retailers in North America generated a combined $849.5 billion in online sales in 2020, according to a report released Tuesday by Digital Commerce 360, Inc. reports, but the profits accumulated during this e-commerce boom disproportionately went to established brands like Walmart, Target and Amazon. Online sales increased for businesses of all sizes, but these top 500 companies were able to take market share from their smaller competitors. Demand for essential goods will increase again in the near future, says Fareeha Ali, research and editorial director at Digital Commerce 360. That should allow for smaller businesses to catch up and attract more customers. ....
7 channels grew 31.3% over November 2019, according to Digital Commerce 360 8 9 Online sales will account for 21.0% of total retail sales in 2020, up from 15.8% in 2019 and 14.3% in 2018 10 Digital Commerce 360 estimates that e-commerce sales will reach $839.02 billion by the end of 2020 representing a 40.3% growth from 2019. 11 This number represents the highest annual U.S. e-commerce growth in at least two decades. 12 Additionally, growth in e-commerce accelerated by two years, 13 thus if it were not for the pandemic, the nearly $840 billion in online retail sales in 2020 would not have been reached until 2022. 14 Accordingly, U.S. retailers had a COVID-19-related $152 billion boost in e-commerce sales in 2020. 15 According to data published by the U.S. Commerce Department, during Q3 of 2020 from July to September, consumers spent $199.44 billion online with U.S. retailers, up 37.1% from $145.47 billion for the same quarter the pri ....