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As the week draws to an end, there are many tired but happy faces around Beef Australia.
It is predicted attendance from the 2021 event will surpass the numbers from 2018, which was 100,000 visitors.
While the numbers are yet to be confirmed, Ian Weigh People’s Day on Monday’s public holiday had 31,545 visitors.
“What a terrific event it has been so far, a celebration of this iconic yet important Australian beef industry, a celebration of this great region, our host city, Rockhampton, the beef capital of our nation and the Capricorn region,” Beef Australia board chairman Bryce Camm said.
Well done! Beef Australia Chairman Bryce Camm named #eatqld Champion qld.gov.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qld.gov.au Daily Mail and Mail on Sunday newspapers.
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More than 30,000 people passed through the gates for the first day of Beef Australia 2021 - Ian Weigh Toyota’s Peoples Day - on Monday.
With 31,545 attending on day one, the event was on track to break records.
“It’s so amazing to be finally be here, day one … it is a beautiful day in Rockhampton, the weather is shining upon us and there is great crowds arriving here through the gates,” Beef Australia Board chairman Bryce Camm said on Monday.
“There are always a few nerves on day one, nothing like opening on a public holiday to have your biggest crowds through the gate.
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Preparations are being finalised for the 12th Beef Australia event with the gates to officially open on Monday.
The first day, dubbed People’s Day, will be one of the busiest days with the public holiday.
Visitors will have the chance to check out 454 trade fair exhibits and 35 food outlets.
Throughout the week there will also be 48 different ticketed events and 34 seminars and symposiums and 22 events in the Ken Coombe Tech Yards.
There is also a new national line-up of celebrity chefs, doing dinner and lunches.
Speaking to the media just days before opening day, Beef Australia Chairman Bryce Camm was eager to see it coming together.
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Subscriber only The judges for Beef Australia 2021 s Pitch in the Paddock have been announced and include one of Rockhampton s own - Bevan Slattery. The event is a regular fixture on the Beef schedule and this year is presented by evokeAg. This year s event recorded a 34 per cent increase in entries from throughout Australia and one entry from Europe. From the entries, nine finalists have been chosen and will present their pitches to world-class judges, potential customers and investors, both live at the event and to a global audience online. There is $10,000 up for grabs for the winner.