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The NACS Marketing Leadership Program is designed for mid to senior level marketing executives looking to enhance their knowledge in topics such as branding, consumer experience and analytics. ....
Arnie Weissmann Once upon a time, the travel industry was represented by a scattering of siloed interest groups. The Travel Industry Association of America ostensibly looked after the interests of the domestic tourist attractions, the Discover America Partnership was focused on inbound travel to those sites, and the Travel Business Roundtable tended to the needs of domestic corporate travel and meetings. The last of these groups was, by far, the most effective and sophisticated lobbying force, and in 2009 a minor miracle occurred when the three groups joined forces to form U.S. Travel under the leadership of Roger Dow. Dow s central argument was that the industry must speak with one voice. ....
Press release content from Globe Newswire. The AP news staff was not involved in its creation. Brand USA Launches High-Level COVID-19 Indicator Dashboard Brand USAJanuary 26, 2021 GMT WASHINGTON, D.C., Jan. 26, 2021 (GLOBE NEWSWIRE) Today, Brand USA, the destination marketing organization for the United States, launches its highly anticipated COVID-19 Indicator Dashboard a gating criteria dashboard designed to provide high-level updates of current COVID-19-related conditions in global inbound markets for U.S. travel. The dashboard summarizes how individual markets are performing in relation to recovery targets, which have been designed to help determine when recovery is sufficient for effective marketing activity. ....