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Bumble Files Trademark Opposition Against Stylized Beehive Design, Citing Consumer Confusion


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December 21, 2020
On Friday, opposer Bumble Holding Limited filed a trademark opposition before the Trademark Trial and Appeal Board against Bithive Limited’s application for the subject design in International Classes 9 and 42. Bumble claimed that it would be harmed by the registration of this application because of the similarities between the marks and the likelihood of consumer confusion.
Applicant Bithive’s logo, as found in the complaint.
Bithive is an online platform where individuals can create virtual communities based on interest. Meanwhile, Bumble, a United Kingdom company, launched in the United States in 2014 and currently has over 100 million users worldwide. According to the opposition it is “an exceedingly popular online and mobile social network platform that facilitates connections for dating, friendship, and professional networking.” Bumble uses a variety of marks that consist of the word Bumble, such as Bumble, Bu ....

United States , United Kingdom , Gerber Eisenberg , International Classes , Bumble Holding Limited , Trademark Trial , Appeal Board , Bithive Limited , Bumble Date , Bumble Marks , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , கெர்பர் ஐசன்பெர்க் , சர்வதேச வகுப்புகள் , பம்பல் வைத்திருத்தல் வரையறுக்கப்பட்டவை , முத்திரை சோதனை , முறையீடு பலகை , பம்பல் தேதி , பம்பல் மதிப்பெண்கள் ,