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Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey


Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey
Conor McGregor Nets Up To $600 Million In Sale Of Proper No. Twelve Irish Whiskey
Reaching a long-term agreement worth up to $600 million, the Proper No. Twelve Irish Whiskey founding team led by Conor McGregor will continue in collaboration with Proximo Spirits after it was announced this week McGregor had sold his majority share in the brand he helped found.
The new long-term deal is a windfall for brand co-founders McGregor, Audie Attar, and Ken Austin. That sum, according to Austin, includes the $250 million the team has already earned in the brand’s first two years in business with Proximo, which previously held a 49-percent stake. ....

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Conor McGregor sells majority of Proper No. Twelve for $600 million


Conor McGregor sells majority of Proper No. Twelve for $600 million
April 27, 2021
No. 6 ranked UFC lightweight and former simultaneous UFC featherweight and lightweight champion Conor McGregor is a rich man, but the “Notorious” one just got a whole lot richer.
On Tuesday, Shanken News Daily reported that Proximo Spirits acquired a majority stake in Proper No. Twelve Irish Whiskey in a deal that is valued at up to $600 million.
The profiteers of this massive deal include brand co-founders McGregor, Ken Austin and McGregor’s agent and business partner Audie Attar.
Proximo Spirits, a company that owns tequila brand Jose Cuervo among several other alcoholic brands, had already been in business with Proper No. Twelve for the past two years. ....

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