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Yang Drives the Bus, Republicans Joust: 5 Takeaways From Mayor's Race

Yang Drives the Bus, Republicans Joust: 5 Takeaways From Mayorâs Race
The Democratic candidates vowed to stop Zooming and get out more, and a rap video earned mixed reviews.
Andrew Yang, at Yankee Stadium for Opening Day, has had a more aggressive in-person campaign strategy than most of his rivals.Credit.Andy Kiss/Getty Images
April 5, 2021, 3:00 a.m. ET
With less than three months before Primary Day in New York City, most of the Democratic candidates for mayor appear to be quickly tiring of two things: mayoral forums on Zoom, and Andrew Yangâs presumptive role as front-runner.
Rival campaigns launched their most vigorous attacks yet against Mr. Yang, the former 2020 presidential candidate, as they scrambled to define him and draw attention to policy differences. ....

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A YouTube Perfume Reviewer's Big Dreams - The New York Times

By day Carlos Powell sold shoes; late into the night, he vlogged about his true passion: perfume.
Carlos Powell in 2018, at the Creed Boutique on Madison Avenue in New York City.Credit.Steven Gavrielatos
By Lauren Mechling
March 17, 2021
Carlos J. Powell wasn’t at the front rank of the fragrance machine. Luxury brands didn’t invite him to party at their ateliers in Venice or to go rose picking at dawn with influencers in Isparta, Turkey.
Mr. Powell, who lived in Sheepshead Bay and was known to his fans on YouTube as Brooklyn Fragrance Lover, worked as a children’s shoe salesman at Lester’s Clothing and Shoes for 35 years before he was laid off early in the pandemic. He roomed with two cats, Claude and Jean (named after Jean Claude Ellena, a master perfumer), and his fragrance collection, with bottles numbering in the thousands. ....

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Opinion | Why Grammy Winners Might Never Sound the Same Again

Click to unmute.
By Nate Sloan and Charlie Harding
Since the 1960s, pop music has been ruled mostly by what’s known in the business and to your ears as the verse-chorus form: The verse sets the scene, the pre-chorus builds tension, and the chorus reaches a climax. Then, the cycle starts again: verse, pre-chorus, chorus. It’s the fun, if slightly predictable, roller coaster we’ve been riding for decades.
For a simple yet powerful and classic example, think back to “(You Make Me Feel Like) A Natural Woman” sung by Aretha Franklin. She starts out, “Looking out on the morning rain,” thinking of how she “used to feel so uninspired,” then brightens up talking about her new love, singing, “You’re the key to my peace of mind.” The instruments horns, strings, drums brighten up right alongside her and peak, cathartically, with the titular line everyone knows and loves (backed by a literal chorus). ....

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Livestreaming, Still Niche, Grows as a Tool for Retailers

Livestreaming, Still Niche, Grows as a Tool for Retailers
Amazon Live is a prominent example of how interactive video shopping, popularized by TV networks like QVC, has moved online.
A screenshot of Matt Granite, who gets a cut from sales, during an Amazon Live video.
By Jackie Snow
Published March 14, 2021Updated March 15, 2021
Matt Granite had been working for years as a consumer journalist filming segments that were syndicated on American television stations and sharing additional videos on his YouTube channel, The Deal Guy.
In 2017, his style of homespun showmanship caught the attention of Amazon, and the company began flying him to New York every few months to record videos that would often run on its website around shopping events like back-to-school or Prime Day. He started experimenting with remote shows in 2019, so when the coronavirus pandemic hit he was somewhat ready to turn the basement of his home in Toronto into a studio. ....

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The Swag Must Go On: Hollywood's Pandemic Oscar Campaign

The Swag Must Go On: Hollywoodâs Pandemic Oscar Campaign
âThere is a why-are-we-even-doing-this feeling,â one industry insider said of jockeying for nominations, to be announced on Monday.
Billboards like this one in Los Angeles are recommending films for Oscars as usual, but Hollywood is feeling its way through other promotions.Credit.Tag Christof for The New York Times
March 14, 2021
LOS ANGELES â As a potential Oscar nominee for film editing, William Goldenberg should be feeling dizzy right about now. So many tastemaker cocktail parties to attend. So many panel discussions to participate in.
So much flesh to press.
Instead, his tuxedo has been gathering dust. Mr. Goldenberg, who stitched together the Tom Hanks western âNews of the World,â has participated in get-out-the-vote screenings on Zoom, and thatâs about it. During afternoon walks with his dog, a handful of neighbors have called out from windows and driveways to ....

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