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20th May 2021
Product of the Year, the UK’s largest survey of food and drink product innovation, is open for entries for its 2022 awards.
According to a new survey carried out by Product of the Year, nearly a third of consumers voted ‘convenience/ready meals’ as the most important product innovation over the last 5-10 years. Consumers are increasingly turning to the ease and simplicity of takeaways, ready meals and on-the-go products, helping to reduce some of the stresses of daily life.
For some, the greatest innovations were more to do with cutting down on plastics, with a third citing ‘eco’ products like bamboo straws as their top pick, while others voted for innovation within the way in which they received their products, with nearly 30% voting in ‘subscription boxes’. The rise of brands like Naked Wines, Hello Fresh and Gousto, has sparked a revolution in the food and drinks sector, transforming the way we shop for these products. Gluten/dairy-free a ....

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