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Sephora 15 Per Cent Pledge: Sephora to Sell 25% BIPOC-Owned Brands

Sephora 15 Per Cent Pledge: Sephora to Sell 25% BIPOC-Owned Brands
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Hudson's Bay 15 Percent Pledge Commits 15% Space to BIPOC Brands


Hudson’s Bay is the first major department store in Canada to take the 15 Percent Pledge, committing that at least 15 percent of all new brands purchased for its stores and thebay.com will be owned or designed by Black, Indigenous and People of Colour (BIPOC).
This commitment will come into effect at the start of the Fall/Winter 2021 season. As part of the pledge, Hudson’s Bay will also be reviewing their internal business organization to ensure that by 2022, 15 percent or more of the design talent for their brands are BIPOC.
The 15 Percent Pledge was launched last May by Canadian designer Aurora James, founder of shoe and accessory brand Brother Vellies, in response to the police killings of George Floyd and Breonna Taylor. “For the first time, it seemed like people were finally beginning to pay attention to how systemic racism impacts every aspect of this country. We saw corporations issuing countless statements of support with Black Lives Matter, and this was an ....

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How Abrima Erwiah Went From Working at a SoHo Boutique to Helping Shift the Conversation Around African Luxury Fashion


How Abrima Erwiah Went From Working at a SoHo Boutique to Helping Shift the Conversation Around African Luxury Fashion
She spent almost a decade at Bottega Veneta before co-founding Studio 189 with Rosario Dawson.
Author:
Photo: Joshua Jordan/Courtesy of Abrima Erwiah
In our long-running series How I m Making It, we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
In 2012, Eve Ensler s V-Day launched a campaign to bring attention to sexual violence against women, called One Billion Rising. Having worked with the organization before, Abrima Erwiah and longtime friend, actor Rosario Dawson, thought the fashion industry could and should step up, too. So, the following year, they launched Studio 189, a social enterprise and lifestyle brand that sells African and African-inspired clothing and supports the artisans and communities that make them, based out of New York and Accra. ....

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