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02/02/21: Anthony Fauci gets his close-up HGTV: “Home Again with the Fords” at 9p Netflix: “Kid Cosmic,” “Mighty Express” IN THE NEWS A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By recognizing and engaging with all audiences, brands can finally plan media more holistically – to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer,” said Peter Olsen, President, Ad Sales. “With Total Audience, we’re upending traditional demos for bigger impact.” The network group – including A&E, Lifetime and The History Channel – has scheduled its virtual upfront for Wednesday, March 3, with a presentation outlining new primary audience guarantees against Adults 18+. A+E noted that one in three adults in the US are 55+, account for $3.4 trillion in annual spending and are twice as likely to recall brands and mess ....
Pop Culture Phenomenon Magic: The Gathering Comes to BOOM! Studios in April 2021 Discover the Planeswalkers Like You’ve Never Seen Them Before in All New ‘Magic’ Comic Book Series BOOM! Studios announced… a new partnership, under license by Hasbro, Inc. (NASDAQ: HAS), with Wizards of the Coast LLC that adds Magic: The Gathering to their exciting slate of fan-favorite properties. This historic beginning for the pop culture phenomenon launches with MAGIC, a new original comic book series from acclaimed writer Jed MacKay (Marvel’s Black Cat), artist Ig Guara (Marvel’s Ghost-Spider), colorist Arianna Consonni, and letterer Ed Dukeshire, perfect for new readers and long time fans, available in April 2021. ....
Liger Partners Grows and Wins Awards Despite 2020 Curveballs Share Article Liger Christmas Sweater Zoom “At our core, Ligers refer to ourselves as ‘creative solutioners,’ meaning we find solutions to get the job done no matter how complex the task” - Eric Holtzclaw, Principal ATLANTA (PRWEB) January 21, 2021 Liger Partners, a full-service marketing firm, celebrates multiple industry awards, gets new office space, and welcomes new partners in 2020 despite a pandemic, social distancing, and the tragic disappearance of Snapple in its classic glass bottles. “At our core, Ligers refer to ourselves as ‘creative solutioners,’ meaning we find solutions to get the job done no matter how complex the task,” remarks Eric Holtzclaw, Principal. “This past year was very complex, but our team embraced the challenges with optimism, empathy, and an unrelenting dedication to our clients ....
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