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boAt eyes make-in-India push with $100 million from Warburg Pincus


boAt eyes make-in-India push with $100 million from Warburg Pincus
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boAt founders Aman Gupta and Sameer Mehta told that the company is looking to tap into the proposed profit-linked-incentive (PLI) scheme of the government for smart wearable makers to produce Made-in-India products.
Agencies
Started as an online-foussed brand on Amazon India, boAt will also build its own platform for a wider direct-to-consumer (D2C) play and expand in the offline channel.
(This story originally appeared in
on Jan 06, 2021)BENGALURU: Consumer brand boAt, which sells earphones, speakers and wearables, has received an investment of $100 million from private equity major Warburg Pincus. ....

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